I. Social return and mission related trading

If you can develop an enterprise that also achieves lots of social and/or environmental benefits so much the better. In many cases, however, you may find that you need to weigh up the balance between making a good income and achieving social benefits directly. You may want to gain an income so that you can invest in social benefits indirectly.

It is important to measure and be aware of the social and/or environmental benefits that you are and expect to achieve including when you have developed trading. This will help you to ensure that you are staying with your mission, it will help convince people (and you) that it is a good thing to do and it will help you gain support and funding to assist your enterprise and also should help you to gain public sector contracts.

Links and Tools
	A guide to social return on investment  A free downloadable practical guide to how to do it.  (New Economic Foundation)
	Prove and Improve  web based tool to assist you to develop your own social accounting. (New Economic Foundation)
	Social Accounting Network web based resource with information on social accounting and on training and events plus a newsletter.
Case studies
	Adrenaline Alley
	High Peak CVS - Digital Umbrella
	Mansfield YMCA

Key
Basic		Intermediate
Advanced		Book
Website or download		Worksheet
Information/guide alone		Training