H. Mission

When thinking about if trading is right for you always think about whether or not a new activity will help you achieve your ‘mission’.

Does your organisation have a clear mission? Can you tell people in a few words what your organisation was set up to do or achieve? The ‘mission’ statement of an organisation should be a clear and concise. It should be meaningful and be relevant to the people that you want to communicate with.

It can include:

• Your purpose and values
• What you do and who for
• Why you do it including your objectives

Links and Tools
	Direction (Cass Business School) including looking at mission and objectives
	Unlock Your Potential website ‘Where are you now?’
Case studies
	Adrenaline Alley
	Mansfield YMCA

Key
Basic		Intermediate
Advanced		Book
Website or download		Worksheet
Information/guide alone		Training