Young people and social action

A study by Ipsos Mori has found that 40 percent of 10 to 20 year olds are taking part in projects designed to benefit their local communities.

On behalf of the Cabinet Office, Ipsos MORI surveyed 2,038 10 to 20 year olds in summer 2014 to determine the proportion of young people involved in social action in the UK.

It found that young people are taking part in three types of activities:

  • Fundraising - 40 percent;
  • Volunteering for charity - 35 per cent; and
  • Helping someone who needs support in their community - 25 per cent.

To download the full report visit

In 2012, the Institute of Volunteering Research, working with Generation Change, the Young Foundation and the Cabinet Office contributed to the Decade of Social Action Review and produced a scoping document for a quality framework that could underpin quality in youth social action.

To support the first anniversary of the #iwill campaign, Generation Change issued a call for information on how organisations apply the six quality principles of youth social action to their own programmes.

In addition to this, they reviewed programme literature from their member organisations, including handbooks, training manuals, evaluations and commissioning practices, to gain a deeper understanding of what quality means in the youth social action sector.

For further information on the #iwill campaign visit

To access the campaign’s new report, entitled Raising the Quality of Youth Social Action: Applying 6 quality principles, which sets out guidance on how to effectively apply the quality principles, visit