One Cent Call microdonation platform

A new donation service has been launched, which allows people to donate small amounts to charity from their mobile phone plan.

The One Cent Call (OCC) microdonation platform is available to UK pay-as-you-go and contract customers on Vodafone, T-Mobile O2 and Virgin Mobile, who can chose to donate between 50p and £3 per month to their chosen charity. Smartphone users can sign up and manage their donations via a mobile app and non-smartphone users can register online.

Over 70 charities have signed up to receive donations through the service, which is free for charities to register and they will receive a minimum of 85 per cent of the amount raised.

For further information visit www.onecentcall.org.